I must admit I have a soft spot for Sony.
Like many others my age, I grew up watching television on a Trinitron, listening to music on a Walkman, and playing games on a PlayStation. Sure, I spent most of my childhood studying, or with my nose in a book, but for the most part, fun had the name Sony written all over it.
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The world’s 3rd largest smartphone vendor Lenovo is switching strategies in an effort to widen its lead over Chinese rivals Huawei and Xiaomi.
On Tuesday, May 13, the tech company announced it was launching its next budget smartphone – the A7000, simultaneously across 6 ASEAN countries, exclusively via “flash sales” on online retailer Lazada.com.
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What do you do, when you’re the last major smartphone manufacturer to launch a flagship phone?
How do you wow a crowd that has seen it all?
What can you do better, to improve on the latest and greatest that’s already out there?
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When a smartphone, from a company that’s not even among the world’s top smartphone brands, suddenly becomes the year’s most anticipated release, you need to pay attention.
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Have two million pesos lying around and nothing to spend it on? Why not this diamond encrusted case for the new Samsung Galaxy S6 Edge?
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